Before every employee (brought or was issued) a mobile device, they were pretty much expected to haul their laptop or utilize the hotel business center while on the road. Such was the case in 2006 when Coca-Cola built an internal travel management system to help enforce compliance on corporate policy around travel requirements. read more
Source : Mobile Enterprise
For serious skiers and snowboarders the Recon Mod Live is a fun and useful device
Looking for a little « extra feedback » in your life? Don’t call your therapist or that special friend who’s always been there for you. Call Recon Instruments, because they’ve got just the ticket, especially if you’re a snow sports junkie. It’s called the Mod Live HUD, and it’s going to give you all the stats, maps, apps and chats you can handle. read more
Source : TechRadar
Google a choisi 8000 Américains qui auront l’occasion de porter les nouvelles lunettes branchées à Internet de l’entreprise, qui sont décrites comme la nouvelle percée en matière d’informatique mobile.
Les récipiendaires ont commencé à être joints par Google mardi. en savoir plus
Facebook recently announced the beta version of Social Graph on January 15th. So what is Social Graph?
In general, a social graph is a diagram showing all the connections between people, groups and organizations in a social network. Therefore, every time you conduct a search in Facebook with Social Graph, your results will be based on your social network. For example, if I ask the question where to buy a new mountain bike, chances are the results are going to be based on what my friends like, their photos and check-ins, etc.
Facebook is claiming this new feature as the third pillar after Newsfeed and Timeline.
So what does it mean for business?
Local businesses with local fan pages and connections are happy because they are already optimized for Social Graph. On the other hand, big businesses with international or national fan pages are scrambling to reconfigure their fan pages to include local content.
All businesses will benefit from mobile websites and applications that add contact details such as addresses and telephone numbers, and allow customers to like, check-in, recommend, rate and tag photos to local pages.
Now is a good time to get in early on the game and prepare your business for the Social Graph while it is still in beta. Let Didjet help you get the competitive edge.
Cheers,
Daniel St-Pierre
Commerçants, artistes, entreprises, marques, créateurs d’événements, blogueurs etc.…
Beaucoup d’entre vous, utilisez la création d’une page Facebook pour donner une autre dimension à votre audience ou à vos clients.
Pour faciliter l’accroissement de cette popularité attendue, Facebook vous a proposé au printemps 2012, une application réservée à la gestion de ces pages;
Facebook Pages Manager.
Cela vous offre la possibilité d’agir en tant qu’administrateur de vos pages.
Quelqu’en soit le nombre, l’application regroupe toutes les pages en votre possession dans un seul espace.
Mettre à jour vos statuts, partager vos photos, créer des albums, poster, commenter, envoyer et recevoir des messages privés, le tout en toute simplicité.
Jusque-là rien de bien novateur, me diriez vous. Vous pourriez, effectivement, faire tout cela via l’application initiale, mais pas aussi aisément, je vous répondrais.
Le petit plus, non négligeable et que j’affectionne particulièrement :
les statistiques!
Cela permet aux administrateurs d’observer et d’analyser la portée des publications des pages ainsi que de visualiser facilement la viralité des publications sur Facebook et donc d’analyser le comportement de l’audience. Pratique !
Néanmoins, si Facebook pouvait apporter des améliorations quant à cette application, je lui proposerais de corriger quelques bugs, comme l’arrêt soudain de l’application par exemple et de fusionner celle-ci avec l’application Facebook initiale. Car sortir de Facebook pour rentrer dans Pages Managers et vice et versa, me contrarie un peu, je dois vous l’accorder.
Maitriser la compréhension de chaque statistique est également recommandé.
Pour ce faire, voici un lien utile grace auquel vous deviendrez incollable et augmenterez votre audience tranquillement.
Maintenant que vous savez tout, amusez-vous bien et à bientôt!
Elise Cayzac alias Funky-B
The public sector has been notoriously slow in adopting new technologies for administering health care. Only recently have we started hearing about patient electronic health records and iPads being used by doctors and nurses in hospitals.
As much as this is regretful, it also represents a huge opportunity. Much in the same way the third world has adopted wireless technologies to replace its nonexistent telecommunications infrastructure, the public sector could adopt mobile health technologies to replace legacy systems that sometimes date back to the previous century.
The tech community has been quick to recognize this opportunity and has been quietly developing mobile health technologies for both public and private use.
According to AlliedHealthWorld.com, there are currently about 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile thrust. This organization suggests that mobile apps can cut 25% of elderly care costs, reduce maternal and pre-natal mortality by 30%, reduce data collection costs by 24% reach two times more rural patients per doctor. Mobile apps are also great at providing health information (edu-tainment) and motivational games using positive reinforcement (gamification).
If you use diet or exercise apps such as Calorie Counter or Pocket Yoga, you may already be experiencing mobile health benefits without even realizing it. At least 30% of smartphone users are expected to use wellness apps by 2015.
If you have a great idea for a mobile health application, let us help you put it into action!
Cheers,
Daniel St-Pierre
Gamification is defined by Wikipedia as « the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. »
Anybody who plays video games is familiar with this approach. Reward points are accumulated until they can be redeemed for reaching a new level, badges, prizes, virtual currency, etc.
Today, gamification is used in many applications such as building engagement and customer loyalty. Foursquare, a location-based mobile app, is popular among retailers by rewarding customers who check in at a store’s physical location. Foursquare users who check in the most often receive a ‘Mayor’ badge or other special promotions specifically for them.
Big brands such as Best Buy and Pepsi have used gamification to reward customers during the Super Bowl. Kraft Foods and P&G reward customers who play mobile games with gift cards and free samples.
But gamification is not limited to consumer goods or retail. There are health-related gamification apps which encourage good habits like exercising.
In Fitocracy, users gain points by working out, participating in group challenges and achieving fitness milestones.
In fact, gamification can be applied to many settings, such as learning (known as edutainment), employee training, human resources, project management, call centres, sustainability, market surveys, etc.
As most of these gamification apps are used on smartphones or tablets, the connection to mobile marketing is undeniable. Talk to one of our Didjet experts about starting off 2013 with your own gamification app.
Cheers,
Daniel St-Pierre
Avec la multiplication des terminaux utilisés pour naviguer sur internet, les entreprises sont confrontées à mettre en ligne différentes versions de leur site web pour adapter leur contenu sur les différents terminaux.
Une nouvelle technologie s’imposait pour la conception des sites web : Le « responsive web design » ou « site web adaptatif ».
Les sites web adaptatifs reposent sur trois éléments de bases :
De cette façon, l’utilisateur peut ainsi consulter le même site web à travers une multitude d’appareils (moniteurs d’ordinateur, smartphones, tablettes, TV, etc.). Tout ceci facilite la gestion du contenu et la mise à jour du site internet de l’entreprise.
Le site internet du Boston Globe intègre parfaitement les trois éléments clefs du site web adaptatif. Voici un exemple en image du résultat multi terminaux.
Évidemment, pour ceux qui ont un site internet récent, un investissement de plusieurs milliers de dollars pour refaire un site web adaptatif n’est pas souhaité par le département de communication / marketing. La solution en attendant est la mise en place d’un site internet mobile parallèle au site web principal. Par contre, il est possible d’utiliser le même gestionnaire de contenu pour l’ajout de contenu et la mise à jour du site. Il faudra quand même faire l’opération deux fois, c’est-à-dire sur le site principal et le site web mobile.
Cette façon de faire n’est pas une tendance, mais bien une adaptation aux nouvelles façons de naviguer sur internet. N’oubliez pas, nous sommes maintenant passés au web 3.0.
Contactez-nous dès maintenant pour votre nouveau site internet ou pour une version mobile de votre site actuel.
Cordalement,
Michel Dufresne
Ass. Didjet « L’expert stratège mobile / social / web »
Référence : Wikipédia
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.
While 2011 and 2012 were the years of trial and error, 2013 will help marketers cement their initiatives and better reach consumers. Industry experts agree that the space will gain even more momentum next year.
l'expert stratège mobile 