Posts Tagged ‘sans fil


The future of gamification and how it can be used in your mobile strategy

Gamification is defined by Wikipedia as « the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. »

Anybody who plays video games is familiar with this approach. Reward points are accumulated until they can be redeemed for reaching a new level, badges, prizes, virtual currency, etc.

Today, gamification is used in many applications such as building engagement and customer loyalty. Foursquare, a location-based mobile app, is popular among retailers by rewarding customers who check in at a store’s physical location. Foursquare users who check in the most often receive a ‘Mayor’ badge or other special promotions specifically for them.

Big brands such as Best Buy and Pepsi have used gamification to reward customers during the Super Bowl. Kraft Foods and P&G reward customers who play mobile games with gift cards and free samples.

But gamification is not limited to consumer goods or retail. There are health-related gamification apps which encourage good habits like exercising.
In Fitocracy, users gain points by working out, participating in group challenges and achieving fitness milestones.

In fact, gamification can be applied to many settings, such as learning (known as edutainment), employee training, human resources, project management, call centres, sustainability, market surveys, etc.

As most of these gamification apps are used on smartphones or tablets, the connection to mobile marketing is undeniable. Talk to one of our Didjet experts about starting off 2013 with your own gamification app.

Daniel St-Pierre

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Top mobile predictions for 2013 – augmented reality will hit big

Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.

While 2011 and 2012 were the years of trial and error, 2013 will help marketers cement their initiatives and better reach consumers. Industry experts agree that the space will gain even more momentum next year.

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You smart phone can save your life …. Literally

From car accidents to weather related incidents the more you look around you the more you realise that at any moment you could find yourself in a very difficult if not life threatening situation. And this is where a little preparation and a good charge on your Smartphone can make all the difference. Your Smartphone can become your best survival tool .There are several very good survival apps and information apps available that cover everything from first aid, what to do in an emergency, alert you to events in your area and a whole host of how to reading information for every level of interest. Information is the key to surviving just about anything. Panic is the biggest problem when you are in an emergency situation. Having the knowledge to make the right decision will make sure you keep calm and do the right thing to come out of a dangerous situation.

Everyone has their own comfort level and experience level so there is no one perfect solution to fit all needs. Look at the choices and review your own knowledge to come up with a set of information and apps that will work best for you. Also just downloading them and leaving them there for when you might need them is not enough. Go through the app or the information provided and check that you have any items they suggest and that you review and medical procedures you feel you might need. In the middle of a power outage with young children around you is not the time to learn how to do CPR.

Finally please apply common sense. If you know that you are responsible for small children or a person afflicted with a medical condition no app or book will ever be enough. Hands on training is always the best so taking a Red Cross safety class or a certified course in survival training will always trump a Smartphone.

Below are a series of links to apps and products that you can load up and use. This is just a small sampling of the many apps and information e-books on the subject. Find one that works for you and use it. You will never know when you might need it.

I wish for everyone that no one ever needs to use them but unfortunately it’s not a perfect world so be prepared and be safe.

CPR and Choking app – a series of videos on how to help someone who is chocking or how to apply CPR.

SAS Survivals Guide: If any one knows how to survive in adverse conditions the British SAS Military unit are certainly it. Here is their world famous survival guide in an app:
iOS only:

GotoAid: Do not forget your pet. Here is a medical information app that is good for both two legged and four legged survivalists.

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When RFID meets Social: Ushuaïa Beach Hotel Facebook integration

When RFID meets Social

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Stats: L’OCDE recense plus de 500 millions d’abonnés au haut débit mobile

L’engouement pour les smartphones et autres tablettes informatiques alimente d’année en année la croissance des services mobiles. Conséquence, fin 2010, les abonnements au haut débit mobile ont franchi la barre du demi-milliard dans le monde, selon l’OCDE.

Dans le haut débit sans fil, la Corée est en tête, avec 89,8 abonnements pour 100 habitants, devant la Finlande (84,8%), la Suède (82,9%) et la Norvège (79,9%), loin devant la France (40%). Au total, l’Edition 2011 des Perspectives des Communications de l’OCDE recense 512 millions d’abonnements fin 2010, soit un taux moyen de 41,6%.

La fibre progresse aussi

Cet essor du haut débit mobile (+10% en six mois) a été dynamisé par des offres de tarifs pour données de plus en plus compétitives et désormais majoritairement forfaitaires. De plus, les offres alliant connexion internet, téléphonie fixe et mobile se multiplient.

A noter aussi dans cette étude quelques chiffres intéressants sur les abonnements à la fibre, qui représentent maintenant 12,3 % de l’ensemble des connexions fixes haut débit. Dans ce domaine, l’OCDE constate que les Japonais (58%) et les Coréens (55%) ont pris une avance considérable sur les Européens.

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Près d’un milliard de téléphones vendus dans le monde l’an dernier

Selon une étude du cabinet IDC, ce ne sont pas moins de 1,39 milliards de téléphones qui se sont écoulés au cours de l’année 2010.

Ce chiffre est en hausse de 18,5% par rapport à 2009 qui avait marqué une stagnation des ventes en raison de la crise économique mondiale. 2010 a donc été une véritable année record avec ce rebond du marché. C’est en effet la meilleure croissance depuis 2006.

Research in Motion (RIM) ne fait plus parti du Top 5 mondial alors qu’il y était présent en 2009 et il est à noter la montée spectaculaire du chinois ZTE qui a vendu 16,8 millions de téléphones et passe ainsi devant… Apple avec ses 16,2 millions de ventes.

Le Top 3 est une nouvelle fois dominé par l’inséparable trio Nokia, Samsung et LG Electronics.

Toutefois, Samsung est le seul fabricant du trio à tirer son épingle du jeu. Les parts de marché de Nokia et LG ont en effet reculés pour s’établir respectivement à 32,6% et 8,4% alors que celle de Samsung a augmentée à 20,2%, sa croissance étant de plus de 23% sur un an. Apple et ZTE affichent quand à eux un taux insolent de 89,2% et 94%.

La Finlande est en tête suivi de près par la Corée du Sud (deux fois), la Chine et les Etats-Unis; le Canada s’étant fait déloger du Top 5 par la Chine!

Source : Nicolas Laffont

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La croissance du mobile en 2010

Cette semaine on vous propose une vidéo qui présente les chiffres illustrant la forte croissance du mobile en 2010.

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