Before every employee (brought or was issued) a mobile device, they were pretty much expected to haul their laptop or utilize the hotel business center while on the road. Such was the case in 2006 when Coca-Cola built an internal travel management system to help enforce compliance on corporate policy around travel requirements. read more
Source : Mobile Enterprise
Gamification is defined by Wikipedia as « the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. »
Anybody who plays video games is familiar with this approach. Reward points are accumulated until they can be redeemed for reaching a new level, badges, prizes, virtual currency, etc.
Today, gamification is used in many applications such as building engagement and customer loyalty. Foursquare, a location-based mobile app, is popular among retailers by rewarding customers who check in at a store’s physical location. Foursquare users who check in the most often receive a ‘Mayor’ badge or other special promotions specifically for them.
Big brands such as Best Buy and Pepsi have used gamification to reward customers during the Super Bowl. Kraft Foods and P&G reward customers who play mobile games with gift cards and free samples.
But gamification is not limited to consumer goods or retail. There are health-related gamification apps which encourage good habits like exercising.
In Fitocracy, users gain points by working out, participating in group challenges and achieving fitness milestones.
In fact, gamification can be applied to many settings, such as learning (known as edutainment), employee training, human resources, project management, call centres, sustainability, market surveys, etc.
As most of these gamification apps are used on smartphones or tablets, the connection to mobile marketing is undeniable. Talk to one of our Didjet experts about starting off 2013 with your own gamification app.
Cheers,
Daniel St-Pierre
Avec la multiplication des terminaux utilisés pour naviguer sur internet, les entreprises sont confrontées à mettre en ligne différentes versions de leur site web pour adapter leur contenu sur les différents terminaux.
Une nouvelle technologie s’imposait pour la conception des sites web : Le « responsive web design » ou « site web adaptatif ».
Les sites web adaptatifs reposent sur trois éléments de bases :
De cette façon, l’utilisateur peut ainsi consulter le même site web à travers une multitude d’appareils (moniteurs d’ordinateur, smartphones, tablettes, TV, etc.). Tout ceci facilite la gestion du contenu et la mise à jour du site internet de l’entreprise.
Le site internet du Boston Globe intègre parfaitement les trois éléments clefs du site web adaptatif. Voici un exemple en image du résultat multi terminaux.
Évidemment, pour ceux qui ont un site internet récent, un investissement de plusieurs milliers de dollars pour refaire un site web adaptatif n’est pas souhaité par le département de communication / marketing. La solution en attendant est la mise en place d’un site internet mobile parallèle au site web principal. Par contre, il est possible d’utiliser le même gestionnaire de contenu pour l’ajout de contenu et la mise à jour du site. Il faudra quand même faire l’opération deux fois, c’est-à-dire sur le site principal et le site web mobile.
Cette façon de faire n’est pas une tendance, mais bien une adaptation aux nouvelles façons de naviguer sur internet. N’oubliez pas, nous sommes maintenant passés au web 3.0.
Contactez-nous dès maintenant pour votre nouveau site internet ou pour une version mobile de votre site actuel.
Cordalement,
Michel Dufresne
Ass. Didjet « L’expert stratège mobile / social / web »
Référence : Wikipédia
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.
While 2011 and 2012 were the years of trial and error, 2013 will help marketers cement their initiatives and better reach consumers. Industry experts agree that the space will gain even more momentum next year.
American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.
American Family Insurance indentified mobile as a key medium for engaging in-market consumers who are thinking about insurance and actively pursuing a quote using their mobile devices. The mobile campaign includes in-app interstitial ads and mobile Web advertising through the Mojiva network. for more info
Fast-food restaurant chain Jack in the Box has rolled out a round of digital marketing initiatives, including a mobile-optimized Web site, as part of a campaign aimed to catapult the company into the digital space.
Jack in the Box’s new campaign is for the chain’s new line of BLT cheeseburgers and includes mobile, Web, social media and television. StruckAxiom is Jack in the Box’s digital agency of record and worked with the company on this digital initiative. for more info
l'expert stratège mobile 