Facebook’s latest addition: the Social Graph

Facebook recently announced the beta version of Social Graph on January 15th. So what is Social Graph?

In general, a social graph is a diagram showing all the connections between people, groups and organizations in a social network. Therefore, every time you conduct a search in Facebook with Social Graph, your results will be based on your social network. For example, if I ask the question where to buy a new mountain bike, chances are the results are going to be based on what my friends like, their photos and check-ins, etc.

Facebook is claiming this new feature as the third pillar after Newsfeed and Timeline.

So what does it mean for business?

Local businesses with local fan pages and connections are happy because they are already optimized for Social Graph. On the other hand, big businesses with international or national fan pages are scrambling to reconfigure their fan pages to include local content.

All businesses will benefit from mobile websites and applications that add contact details such as addresses and telephone numbers, and allow customers to like, check-in, recommend, rate and tag photos to local pages.

Now is a good time to get in early on the game and prepare your business for the Social Graph while it is still in beta. Let Didjet help you get the competitive edge.

Daniel St-Pierre

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février 2013

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