Posts Tagged ‘marketing mobile

09
Mai
13

73pc of users want to interact with loyalty programs via their mobile devices

Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing. read more

Source : Mobile Marketer

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Publicités
05
Fév
13

Mesurez et augmenter votre audience de votre page facebook

Commerçants, artistes, entreprises, marques, créateurs d’événements, blogueurs etc.…

Beaucoup d’entre vous, utilisez la création d’une page Facebook pour donner une autre dimension à votre audience ou à vos clients.

Pour faciliter l’accroissement de cette popularité attendue, Facebook vous a proposé au printemps 2012, une application réservée à la gestion de ces pages;

Facebook Pages Manager.

Cela vous offre la possibilité d’agir en tant qu’administrateur de vos pages.
Quelqu’en soit le nombre, l’application regroupe toutes les pages en votre possession dans un seul espace.

Mettre à jour vos statuts, partager vos photos, créer des albums, poster, commenter, envoyer et recevoir des messages privés, le tout en toute simplicité.

Jusque-là rien de bien novateur, me diriez vous. Vous pourriez, effectivement, faire tout cela via l’application initiale, mais pas aussi aisément, je vous répondrais.

Le petit plus, non négligeable et que j’affectionne particulièrement :
les statistiques!

Cela permet aux administrateurs d’observer et d’analyser la portée des publications des pages ainsi que de visualiser facilement la viralité des publications sur Facebook et donc d’analyser le comportement de l’audience. Pratique !

Néanmoins, si Facebook pouvait apporter des améliorations quant à cette application, je lui proposerais de corriger quelques bugs, comme l’arrêt soudain de l’application par exemple et de fusionner celle-ci avec l’application Facebook initiale. Car sortir de Facebook pour rentrer dans Pages Managers et vice et versa, me contrarie un peu, je dois vous l’accorder.

Maitriser la compréhension de chaque statistique est également recommandé.
Pour ce faire, voici un lien utile grace auquel vous deviendrez incollable et augmenterez votre audience tranquillement.

http://tinyurl.com/cmeq5gu

Maintenant que vous savez tout, amusez-vous bien et à bientôt!

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Elise Cayzac alias Funky-B

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24
Jan
13

The modernization of health care

The public sector has been notoriously slow in adopting new technologies for administering health care. Only recently have we started hearing about patient electronic health records and iPads being used by doctors and nurses in hospitals.

As much as this is regretful, it also represents a huge opportunity. Much in the same way the third world has adopted wireless technologies to replace its nonexistent telecommunications infrastructure, the public sector could adopt mobile health technologies to replace legacy systems that sometimes date back to the previous century.

The tech community has been quick to recognize this opportunity and has been quietly developing mobile health technologies for both public and private use.

According to AlliedHealthWorld.com, there are currently about 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile thrust. This organization suggests that mobile apps can cut 25% of elderly care costs, reduce maternal and pre-natal mortality by 30%, reduce data collection costs by 24% reach two times more rural patients per doctor. Mobile apps are also great at providing health information (edu-tainment) and motivational games using positive reinforcement (gamification).

If you use diet or exercise apps such as Calorie Counter or Pocket Yoga, you may already be experiencing mobile health benefits without even realizing it. At least 30% of smartphone users are expected to use wellness apps by 2015.

If you have a great idea for a mobile health application, let us help you put it into action!

Cheers,
Daniel St-Pierre

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15
Jan
13

The future of gamification and how it can be used in your mobile strategy

Gamification is defined by Wikipedia as « the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. »

Anybody who plays video games is familiar with this approach. Reward points are accumulated until they can be redeemed for reaching a new level, badges, prizes, virtual currency, etc.

Today, gamification is used in many applications such as building engagement and customer loyalty. Foursquare, a location-based mobile app, is popular among retailers by rewarding customers who check in at a store’s physical location. Foursquare users who check in the most often receive a ‘Mayor’ badge or other special promotions specifically for them.

Big brands such as Best Buy and Pepsi have used gamification to reward customers during the Super Bowl. Kraft Foods and P&G reward customers who play mobile games with gift cards and free samples.

But gamification is not limited to consumer goods or retail. There are health-related gamification apps which encourage good habits like exercising.
In Fitocracy, users gain points by working out, participating in group challenges and achieving fitness milestones.

In fact, gamification can be applied to many settings, such as learning (known as edutainment), employee training, human resources, project management, call centres, sustainability, market surveys, etc.

As most of these gamification apps are used on smartphones or tablets, the connection to mobile marketing is undeniable. Talk to one of our Didjet experts about starting off 2013 with your own gamification app.

Cheers,
Daniel St-Pierre

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06
Déc
12

63% des étudiants canadiens possèdent un téléphone intelligent


86% des étudiants s’échangent des messages textes, comparativement à 48% qui préfèrent engager une conversation téléphonique à partir de leur téléphone mobile, selon une étude de Newad sur les habitudes communicationnelles des étudiants. lire la suite

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08
Nov
12

Et si le mobile mobilisait ?

Depuis la sortie des médias sociaux, des « chat » et du fameux web 2.0 et maintenant 3.0, la population mondiale reproche à ces plateformes d’isoler les individus qui maintenant communique derrière un clavier, fini le vrai social, de rencontre humaine, tout se fait à distance et froidement dans la chaleur de leur foyer. Le monde est rendu statique, ne bouge plus. Tout se fait du bout des doigts. Et pourtant !?

Le monde change, s’informe, diffuse et se mobilise. Qui aurait prédit que grâce à ces plateformes, les « simples » citoyens peuvent maintenant combattre les inégalités. Prenons l’exemple de l’immatricule 728. Grâce au mobile, la vérité est dévoilée et diffusé partout. Ils ne peuvent plus se cacher derrière l’état, maintenant c’est d’égal à égal avec le simple « citoyen ». Sinon, cette situation n’aurait abouti nulle part et l’état aurait gagné, ils ne peuvent plus dire c’est ta parole contre la mienne, et ma parole est plus pesante que la tienne, non, j’ai maintenant des preuves vidéos, photos et sonores.

Prenons la révolution dans les pays de l’occident, qui sont dirigé de main de fer depuis des décennies par des tyrans qui contrôlait toute l’information. Maintenant on sait, maintenant nous avons une arme pacifique qui est le mobile, les médias sociaux. Le monde voit, comprend et réalise ce qui se passe. Fini la propagande médiatique, le peuple parle, se mobilise. Nous pouvons maintenant comprendre et réalisé à quel point tout est contrôlé dans les médias traditionnels. Nous avons maintenant notre journal, notre chaîne 24/7 qui diffuse ce qui se cachait derrière la bêtise humaine.

Grâce aux technologies mobiles, un vent de changement souffle. Grâce aux technologies mobiles le monde se rassemble, s’entraide. Nous savons, nous réalisons, le vent souffle. Grâce à elle, le monde s’active, nous devenons tous égaux. Les technologies sont en train de changer le monde et de le rendre plus humain. Oui le mobile mobilise, et ce n’est que le début. Nous avons maintenant une arme qui est pacifique, mais qui est aussi viral.

Michel Dufresne
DIDJET

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06
Nov
12

You smart phone can save your life …. Literally

From car accidents to weather related incidents the more you look around you the more you realise that at any moment you could find yourself in a very difficult if not life threatening situation. And this is where a little preparation and a good charge on your Smartphone can make all the difference. Your Smartphone can become your best survival tool .There are several very good survival apps and information apps available that cover everything from first aid, what to do in an emergency, alert you to events in your area and a whole host of how to reading information for every level of interest. Information is the key to surviving just about anything. Panic is the biggest problem when you are in an emergency situation. Having the knowledge to make the right decision will make sure you keep calm and do the right thing to come out of a dangerous situation.

Everyone has their own comfort level and experience level so there is no one perfect solution to fit all needs. Look at the choices and review your own knowledge to come up with a set of information and apps that will work best for you. Also just downloading them and leaving them there for when you might need them is not enough. Go through the app or the information provided and check that you have any items they suggest and that you review and medical procedures you feel you might need. In the middle of a power outage with young children around you is not the time to learn how to do CPR.

Finally please apply common sense. If you know that you are responsible for small children or a person afflicted with a medical condition no app or book will ever be enough. Hands on training is always the best so taking a Red Cross safety class or a certified course in survival training will always trump a Smartphone.

Below are a series of links to apps and products that you can load up and use. This is just a small sampling of the many apps and information e-books on the subject. Find one that works for you and use it. You will never know when you might need it.

I wish for everyone that no one ever needs to use them but unfortunately it’s not a perfect world so be prepared and be safe.

CPR and Choking app – a series of videos on how to help someone who is chocking or how to apply CPR.
Android:https://play.google.com/store/apps/details?id=org.learncpr.videoapp&feature=search_result
iOS: https://itunes.apple.com/app/cpr-choking/id314907949?mt=8

SAS Survivals Guide: If any one knows how to survive in adverse conditions the British SAS Military unit are certainly it. Here is their world famous survival guide in an app:
iOS only: https://itunes.apple.com/us/app/sas-survival-guide/id357811968?mt=8

GotoAid: Do not forget your pet. Here is a medical information app that is good for both two legged and four legged survivalists.
Android: https://play.google.com/store/apps/details?id=com.gotoaid&feature=search_result
iOS: https://itunes.apple.com/us/app/gotoaid-first-aid/id334682931?mt=8

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