Posts Tagged ‘QR Code

06
Juil
11

QR codes used in manhunt

Vancouver police are using a hightech wanted poster to drum up new leads in the hunt for a serial sex attacker who targets young women after they leave the downtown nightclub district.

Police installed 300 posters with QR (quick response) codes Monday on the backs of toilet-stall doors in both men’s and women’s washrooms in targeted bars on Granville Street, according to Sgt. Matt Clarke of the sex crimes unit.

It’s the first time the unit has used the new technology to help it generate more tips for its investigation.

The square bar codes link any smartphone with a QR scanner to information about the sex attacker, including composite sketches and descriptions of the man, as well as descriptions of two cars the man might have used to flee attack locations, Clarke said Wednesday.

« We’re hopeful this will generate key pieces of information we haven’t yet secured, » he said.

In January, police appealed for public help in catching a man in his 20s or 30s that DNA evidence showed had attacked three women under 30 on their way home from a bar in the early morning.

The decision to use the new technology was based on the age ranges of both the attacker and the victims.

Police believe young people who frequent Granville Street clubs are more likely to be high-tech savvy and seek their information through less conventional sources than newspapers or TV news.

« It’s a younger group of people with a different lifestyle and different habits and they consume media differently, » Clarke said. « We just tried to find a way to reach them.

« This is a tactic we’ve identified to get information in front of the right eyes. »

But Clarke said the move is not so much about being on the cutting edge of technology as about using any and all available means to catch the sex attacker.

« We’re very outcome-oriented, » he said, adding it’s the police’s top priority to catch the man, prosecute him and, ultimately, stop the attacks.

Police said in January that they believed five other similar assaults were connected to the man but are unconfirmed by DNA.

Since then, one more assault, also unconfirmed by DNA, takes the total of potentially connected assaults up to six, Clarke said.

The tally of DNA-confirmed and not-DNA-confirmed attacks comes to nine.

The first attack dates to July 1, 2009, and occurred in the 1600-block West 4th Avenue off-ramp of the Granville Street Bridge.

The second attack happened Nov. 15, 2009, in the 900-block Beach Avenue just after the victim entered a lobby.

The third attack occurred June 12, 2010, at Marinaside Crescent and Drake Street.

Police describe the man as having olive or tanned skin, with dark hair that is curly, but slicked back. He’s well dressed and well groomed, in his 20s or 30s and of average build and medium height.
He relies on surprise and circumstance to attack and police are urging women to be vigilant for their safety, especially when walking alone at night.

Police think he either targets women at clubs, stalks them and attacks them on their way home, or he waits in residential areas for potential targets to show up.

Anyone with information is asked to call police at 604-717-0602 or Crime Stoppers at 1-800-222-8477.

Source : The Province

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20
Juin
11

World’s First QR Code Coin / Première pièces de monnaie équipées de Code QR

The Royal Dutch Mint have produced a limited edition of QR Coded coins to commemorate the 100th anniversary of the Mint in Utrecht. The silver 5€ (image below) and the gold 10€ will be issued on June 22, 2011 when the Mint promises that if you scan the code “…you will be surprised at what you’ll see”.

À l’occasion du 100e anniversaire de la monnaie royale néerlandaise, des pièces de 5 euros et 10 euros vont être produites avec une particularité, elles aurons un QR Code! Ces pièces seront disponibles le 22 juin aux Pays-Bas dans des versions or et argent.

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21
Déc
10

La croissance du mobile en 2010

Cette semaine on vous propose une vidéo qui présente les chiffres illustrant la forte croissance du mobile en 2010.

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07
Déc
10

Québec: 42% des propriétaires de téléphones intelligents n’utilisent pas encore Internet

Au Québec, 42% des détenteurs de smartphones n’utilisent pas Internet, avance Najoua Kooli du Cefrio. Pourtant, dans la province le mobile devient de plus en plus populaire pour naviguer sur Internet.
Aujourd’hui, 13% des adultes québécois consultent Internet à partir d’un mobile. Les Québécois ont embarqué plus rapidement sur les téléphones intelligents que sur les téléphones cellulaires. D’ailleurs, dans ce domaine le Québec se mesure aux États-Unis, remarque la directrice des projets du Cefrio (Centre francophone d’informatisation des organisations).

Cette dernière est venue présenter ce mercredi les résultats de ses recherches sur l’utilisation du mobile au Québec à la 9e édition de la conférence Webcom.

Selon la conférencière, dans cinq ans l’utilisation d’Internet sur mobile dépassera celle sur les PC. Mme Kooli abonde ainsi dans le même sens que l’analyste américaine Mary Meeker, qui a dressé les tendances liées à Internet hier au Web 2.0 Summit à San Francisco.

Parmi les «mobinautes» québécois, 80% consultent leurs courriels, 69% envoient des messages textes, 54% regardent des vidéos et 36% jouent à des jeux vidéo. D’autre part, 58% utilisent des services de géolocalisation, dont 26% des services de géolocalisation sociale.

Les habitudes d’utilisation entre les femmes et les hommes ne différeraient pas beaucoup, bien que les femmes passeraient plus de temps à jouer et les hommes plus de temps à faire des «check-in» sur Foursquare.

Avec la croissance de l’internet mobile, les propriétaires de sites devront se préparer à adapter leurs plateformes à ce nouveau format, y compris les détaillants en ligne. En effet, actuellement 33% des mobinautes québécois font des achats avec leur téléphone. Il reste à savoir si les fournisseurs seront prêts à offrir des forfaits permettant le développement de l’usage du mobile, note Mme Kooli.

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05
Oct
10

Comment Brooks Brothers obtient 10/30 pour son Code QR

Cette affiche de Brooks Brothers utilise le Code QR. Voyons comment ce Code QR répond aux trois règles de base du Code QR:

  • 1re règle : Adapter le contenu. Le Code QR nous dirige à un contenu non adapté au mobile. Note: 0/10
  • 2e règle : Garder l’adresse URL courte. L’adresse derrière le code répond bien au standard des « Short URL ». Note: 10/10
  • 3e règle : Offrir un contenu à valeur ajoutée. Malheureusement, on retrouve le contenu web standard non adapté au mobile. Contenu qui reste difficile à voir et comprendre pour la plupart des mobinautes. Note: 0/10

En résumé, avec une note de 10/30 on peut leur dire bravo pour l’utilisation du Code QR, mais il devrait retourner à la table à dessin et leur affiche et effectuer les changements au Code QR afin qu’ils obtiennent une note de 30/30!

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05
Oct
10

How Brooks Brothers scores 10/30 for its QR Code

This poster makes use of a QR Code. Let’s see how it scores on the three rules of QR Codes:

  • 1st rule: Mobilize the landing page. The QR Code lands on a non mobilized landing page. Score: 0/10
  • 2nd rule: Keep the URL short. The QR Code scans a short URL. Score: 10/10
  • 3rd rule: Make the content valuable. No compelling content here just plain simple traditional online website. Score: 0/10

So the Brooks Brothers scores 10/30 for its QR Code campaign. The best I can say is well done Brooks Brothers for giving it a try, but please make content 100% mobilized and score 30/30 with your next QR Code!

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30
Sep
10

How Maynards scores 25/30 for its QR Code

The image below is a QR Code found in Monday’s Journal Metro in Montreal. Let’s see how it scores on the three rules of QR Codes:

  • 1st rule: Mobilize the landing page. The QR Code lands on mobilized landing page with a few external links pointing to traditional non mobilized content. Score: 5/10
  • 2nd rule: Keep the URL short. The QR Code scans a short URL. Score: 10/10
  • 3rd rule: Make the content valuable. Compelling content with clever social media integration brings fun and excitement to consumers. Score: 10/10

So Maynards scores 25/30 for its QR Code campaign. The best I can say is well done Maynards for giving it a go, now with a few adjustments to content (no non mobilized external links please) it should hit 30/30!

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30
Sep
10

Comment Maynards obtient 25/30 pour son Code QR

L’image ci-dessous est une annonce trouvée dans le Journal Métro de Montréal, lundi dernier. Voyons comment ce Code QR répond aux trois règles de base du Code QR:

  • 1re règle : Adapter le contenu. La « landing page » est au format mobile, mais celle-ci contient des liens externes non adaptés au mobile. Note: 5/10
  • 2e règle : Garder l’adresse URL courte. L’adresse derrière le Code QR répond bien au standard des « Short URL ». Note : 10/10
  • 3e règle : Offrir un contenu à valeur ajoutée. Grâce au concours intéressant et une intégration des médias sociaux, ce contenu offre une valeur aux consommateurs. Note : 10/10

En résumé, on peut dire bravo à Maynards pour une note de 25/30 pour leur Code QR et pour leur utilisation du Code QR. Quelques petits ajustements dans le contenu (aucun lien externe non adapté S.V.P.) et ils seront sur la bonne route.

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03
Juin
10

Download The Weather Channel Android App from TV!

03
Juin
10

Subway Jumps on Mobile Barcode Bandwagon

Subway may be the first fast-food chain to utilize 2D barcode technology.

Its newest marketing scheme allows customers to use their mobile phones to collect redeemable loyalty points off of Subway products.

Subway’s marketing scheme will rely on Java-based software provided by Transactor Technologies Ltd., a specialist software development company. Transactor Technologies Ltd. offers comprehensive end-to-end solutions for its clients by providing functions such as customer and transaction management systems.

According to Transactor Technologies Ltd., the heart of its software suite is “Thor Transactor, which provides an open-platform processing engine that seamlessly interacts with traditional transaction capture and processing systems. This provides a bridge between older (legacy) installed systems and evolving or emerging transaction technologies.”

Thor Transactor incorporates a powerful and flexible points management engine that enables very specific rules to be set for issuing and redemption of rewards. Transactor Technologies Ltd. offers a product relevant to this capability, called Loyalty+Plus. Loyalty+Plus is an application that allows the implementation of many types of functions, such as allowing cardholders to issue and redeem loyalty points. The software also tracks cardholder purchases.

Subway intends to follow-up on this campaign by releasing a more dynamic iPhone application at a later date. It is a wise decision for the company, as iPhones now comprise over 14 percent of the smartphone market. This makes Apple the third largest smartphone manufacturer in the United States. By developing a variation of this marketing technique specifically for Apple phones, Subway stands to reach a broader audience.

More and more companies are embracing mobile-scannable barcode technology, as barcodes can be placed on posters, product labels, or other media – allowing passersby to scan them with their phone to get to companies’ websites. This can be especially useful when trying to participate in promotions, giveaways, or sweepstakes.

Heineken, the beer manufacturer, recently employed similar barcode technology in an ad campaign. Other companies, like the Pittsburgh Post-Gazette, Papa John’s International Inc., are also hopping on the bandwagon, as mobile-scannable barcodes are proving adept at reaching consumers directly.

Source : Erin Monda

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